This will be another undesirable challenge for a fast-growing company that has come under fire for the ways its elegant vaporizers have found appeal among young people. The Federal Trade, Food and Drug Administration (FDA) and several other state attorneys general are already investigating the company's marketing practices, though Jules maintains that it has never been targeted at underage consumers.
Meanwhile, the FDA has opened a broader criminal investigation into vaping altogether after hundreds of reports of vaping-related pulmonary diseases. This latest probe may be controversial as the Trump administration announces plans to ban the most flavored e-cigarettes. How this and this new investigation will affect Yul remains to be seen.