Do not be too excited. The device will only be sold to businesses in industries such as engineering and construction – hence its colossal price. Speaking to CNBC Varjo CEO Nico Aiden said that while the consumer market is not warming up to VR, as expected, it's a different story from the professional side. As such, Eden says, "We have no plan to reduce the price, and there is no sign that we will have to do that." However, long-sought technology has arrived and although it may still not be available for most, it will undoubtedly find its way to the consumer market eventually.