What a month for Popeys. Ever since his new chicken sandwich made its nationwide debut two weeks ago, the restaurant chain with fried chicken has been enjoying some of its biggest buzz in years, even when franchisees can't keep it in stock, and rival companies chase Popay's intervention on everyone
While hungry customers continue to be at odds with all those fast-paced signs on Popay's doors, advising the public that no, they still don't have a sandwich in stock, the dust settles enough for be able to with deal curious minds. how successful the sandwich has been and how much all these jokey social media posts have had on its success.
International Business Times reports that "Various sources say that Popeys is making $ 20 million to $ 23 million from his new chicken sandwich and the dispute that is present at its unveiling. One source, Apex Marketing Group, estimated that Popeyes had earned $ 23 million equivalent in digital, print, social, television and radio advertising in just 11 days as of August 12. "If you are still in doubt about the branding and marketing power of memes, no longer doubt it. (Yes, we are aware enough to know that writing about this continues to play out in this narrative – it's a self-fulfilling chicken prophecy.)
Also, expect this is hardly the last time that the thirsty accounts of the Twitter brand look at monetizing online poster; as Restaurant Business Magazine editor Jonathan Maze remarked on The New York Times last week, "All of this is really going to be said, other chains have been inserted to do similar things when they at least in this case, the product has so far delivered deafening noise.