Remember when we learned that it is theoretically possible for a web page – or an app – to steal the processor cycle to my crypt, potentially exhausting the battery and cell data in the process? BuzzFeed reports that ad networks have devised a similar scam – one that allows lucrative, hungry video ads to hide behind traditional banner ads in Android apps so consumers do not even know they are there. According to BuzzFeed, is not to blame for application developers – they were surprised to find a flood of complaints about why their applications are exhausting consumers' batteries and eating more than their fair share of data. Instead, the report suggests that the ad networks they registered with have been hijacked by scammers in the larger advertising business. ( BuzzFeed Traced ads to a company called Outstream Media, a subsidiary of Aniview, Aniview says he works with a self-service platform and is not to blame, but BuzzFeed hidden scam.)
Fraud is not only at the expense of consumers but also of ad networks, as fraudsters buy cheap banner spots and fill them with expensive video ads that they earn in this process.
Obviously, the technique already has a name: they are known by the term "banner ads", and companies with fraudulent ads that speak with BuzzFeed say they see "tens of millions of dollars"
read the full investigation of BuzzFeed here.