For many years, covering our increasingly fragmented media landscape, there is really only one thing that gives us real hope for the triumph of the human spirit over the frantic rise of cold corporate logic: The continued existence of the petty ass “Just SEE what is your father driving me to do! “Energy that permeates every major conflict between content studios and service providers who bring their work to the masses. At one point, you might see this battle unfold between networks and cable providers with similar ones DirecTV and Viacom launching massive promotional purchases to attract guilt to each other through their audience, with all the subtlety of two parents navigating to attract children to theirs place for the first Christmas after the divorce.
Now, however, this kind of battle is far more likely to break out between streaming services and the companies that make media boxes sitting in so many of our homes – and especially Roku, who seems to be entering one of these spicy matches (with Peacock, or HBO Maxetc.) every few months. Which brings us to this week, as things are happening more and more often now. “I swear to God, just it can not with this person ”between the TV company and Google, due to the inclusion of the latter YouTube TV in its list of streamed channels.
The details are a bit technical – Roku is crazy about Google is demanding changes to its technical specifications to maintain its content, while accusing the data company of forwarding search results to control how the content is served to users – but we just can’t resist drama. “We are disappointed that Google has allowed our YouTube TV distribution agreement to expire,” Roccu said in a statement this week, ruling his passive voice like a scalpel. Roku, he added, “did not ask Google for an additional financial compensation for the renewal of YouTube TV.” Not a dollar, do you hear?
But YouTube / Google responded to this increase in principled barricades with one of its own, writing a blog post this weekend accusing Rocco of unscrupulous negotiations and reminding consumers that the multibillion-dollar megacorporate has only one concern in all this: How you are sensation, pimple. “The most important thing for us is to make sure that you are taken care of and that the experience of our shared users is good … We cannot give Roku special treatment at the expense of consumers. To be clear, we have never, as they claimed, made requests to access user data or interfere with search results. This statement is unfounded and untrue. “And Frank, that new guy who was at breakfast last Saturday? Frank is just Google special friend.
As professional observers of the media landscape / divorce children, our advice to current Roku subscribers is simple: Do this thing, darling. We expect the smell of a black bike and PlayStation, minimum.