Three Magic Leap executives – Chief Technology Officer Paul Greco, Chief Operating Officer Hank Vliestra and Chief Patent Director David Lundmark – are leaving in the coming months. Inside man announced the news yesterday, saying that Magic Leap has also hired its former chief marketing officer Daniel Dies.
It is not clear why Greco, Vliestra and Lundmark left the company. But Inside man says Greco disagrees with Magic Leap CEO Peggy Johnson – who replaced co-founder Ronnie Abowitz last year – regarding the choice to move the software division out of the CTO̵
Both Greco and Vlietstra have been with the company since 2013; Greco was vice president of the hardware company before being named chief technical officer in 2020, and Vlietstra was named chief operating officer in 2018. Meanwhile, Diez is apparently returning to Magic Leap this month after leaving in 2020. ., a year in which Magic Leap reduced a huge portion of its workforce. A Magic Leap spokesman declined to comment Internal history.
Magic Leap has changed course dramatically since its inception in 2010 – evolving from an entertainment company to a start-up augmented reality technology, then receiving nearly $ 3 billion in funding for user-friendly AR headphones and finally targeting corporate customers before its dramatic contraction. year. This step continues with Johnson, a former CEO of Microsoft, and plans to release second-generation headphones in limited quantities by the end of 2021.