The Procter & Gamble Tide brand
intends to go into the laundry business, hoping that by the end of next year there will be 2,000 tidal cleaning sites where workers will make your washing "on demand".
for decade, has been doing laundry and dry cleaning, with no fanfare, with about 800 places in the country working as franchises and testing the best
"Seamless" Ways to Work
Now Tide Cleaners adds what the company says is a "more holistic" approach to business by branding it in a new way. Cleaning tides
The smartphone application can tell customers where the dropouts are, and when the clothes are ready to be taken. The application gives a modern, branded spin of the old idea to let someone else wash,
dry and fold your clothes, and maybe clean them.
Tide says clothes are washed in ecologically clean ways, with compounds that make the colors more vibrant.
the company is exploring more places. P & G says that "consumers, building managers, interested franchisees and retailers may ask Tide Cleaners to consider locating a location in their city,
a recent study by the American Institute of Cleaning said that cleaning the bathroom is the most hateful chores,
with a big difference. But washing is fifth, behind the kitchen cleaning, cleaning and washing.
Also, P & G cites statistics from the Labor Department, according to which the average American spends
more than an hour a day washing clothes.
"Many people believe that to make the laundry right, they have to do it themselves," said Sundar Raman, vice president of
P & G North American Tissue Care Business. "Tide takes this challenge head-on and aims to give people clean, care-taking clothes and some time back. This new service will
to complement our existing business and to enable people to get clean water to deserve them in their conditions and not in their time. "
The concept of tidal cleaning works in several different ways
modes. In Chicago, Washington, Dallas, Denver, Philadelphia, Boston and Nashville, and in Cincinnati's home town, consumers can leave their laundry 24 hours a day in boxes
some office and building premises and showcases. They are delivered back to the individual lockers. This model expands with 350 new boxes installed each month and goes to more
Also, P & G installs packet boxes into existing stores, such as supermarkets, so buyers, as they do with Redbox rental videos, can do more than just shopping for groceries.
Tide also opens its 24-hour stand alone laundry, most of which are owned by local franchisees. There are now 1
"To start the service, parents or students can purchase a monthly laundry plan and deposit laundry at
a customized rucksack to clean tides and castings, "a press release said. The service already exists in 20 campuses, including the University of Alabama, the University of Indiana and the South Methodist