The short video app announced a number of new parental controls on Tuesday, including the ability to decide what content teens can search on TikTok, who can comment on their profiles, who can see what videos they liked, and whether their profile is public or private. .
“Our goal is to strike a balance between safety and the autonomy of teens as we work to create a safe and supportive place for self-expression,” said Tracy Elizabeth, Head of Global Child Safety Policy, and Alexandra Evans, Head of Child Public Safety Policy. for Europe, writes in a blog post.
The new measures are part of TikTok’s family pairing feature, launched in certain European countries in February this year, which allows parents to link their account to that of their teenager. The feature, formerly known as Family Safety Mode, allows parents to set limits on how much time their children spend each day on TikTok, what kind of content they can watch, and the ability to restrict or exclude instant messaging.
TikTok is now expanding these features and making them available worldwide.
“As young people begin to build an online presence, we believe it̵
7;s important to give families the tools so that parents and teens can put railings together,” said Elizabeth and Evans.
TikTok is dominated by younger users – 32.5% of the app’s user base in the US is between the ages of 10 and 19 as of June 2020, more than any other age group, according to analyst App Ape, published by Statista. In the app, users typically share 15-second videos of them dancing, synchronizing their lips, making comedy sketches, or participating in challenges that appear on the platform.
As CNN Business reported, the app’s popularity among teens, combined with its unique potential for a viral starry night, has forced parents to deal with difficult issues around everything from privacy and bullying to how their children can take advantage of the platform. .
In the United States, TikTok offers a limited version of the app for users under 13. It does not allow sharing or commenting on videos and messages with other people, but children can still view age-appropriate TikTok content.
– Kaya Yuriev from CNN Business contributed to this report.