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Tinder's accumulation remains in the Google Play Store payment platform



Dating Apps Tinder has a user interface designed to allow users to make quick decisions about whom to meet. In fact, it has become part of the pop culture. The slider to the right of an account indicates that you are interested in that person, while moving to the left indicates that you are not interested. According to Bloomberg, quoted by a study by Macquarie analyst Ben Schachter, Tinder's parent company is moving to the left on the Google Play Store application platform. Like Spotify's complaint against Apple, Tinder's parent company Match Group has objected to Google reducing 30% of app revenue generated in the app store.
Spotify referred his complaint to the European Commission's Competition Commission. an antitrust investigation has begun against Apple. But there is a huge difference between iOS and Android. Those who use the first ones are essentially forced to use the App Store while Android users can easily switch apps. This may be the difference between being called a monopoly or simply a opportunist.

Apple responded, noting that the 30% reduction that Spotify's CEO Daniel Ech continues to mention actually drops to 1

5% in a year. As a result, Apple claims that a 15% reduction applies to only 680,000 Spotify members. These are subscribers who have upgraded from the free layer to the first-class service level during the 2014-2016 period. After this period Spotify stopped allowing iOS users to upgrade via Apple's payment system (iAP). Instead, upgrade payments must be through the Spotify website.

Similarly, those using Tinder must enter their credit card information directly into the Tinder payment platform. While Tinder is free, you are limited to 100 right a day. With Tinder Plus and Tinder Gold you get unlimited tolerance and a few more privileges. Tinder Gold also allows users to see who has their right in their account. The latter costs $ 12 a month for a six-month subscription or $ 10 per month for an annual subscription. A Match Group has included a brilliant plan to keep subscribers closed (see what we did there) with our own platform. Once the first payment is made through the Match Group, each subsequent payment will automatically attract the subscribers to the platform, bypassing the Google Play Store payment system.

Other companies, including Netflix, want to collect payments outside Apple and Google payment platforms [19659006] If all this sounds familiar and for reasons other than Spotify's complaints against Apple, it may be that what happens with Tinder, reminds you what Epic Games have done with Fortnite. One of the most popular video games ever, Fortnite had to be transferred from its own Epic Games website to be installed on Android devices. This was done to avoid a 30% reduction in revenue that Google would get for app subscriptions.

More companies are trying to avoid both the App Store and Google Play Store payment systems. Last December, Netflix stopped allowing new subscribers using iOS to pay for their subscriptions through the App Store. And even Apple's own customers are concerned that the tech giant is forcing them to pay more for apps for a 30% discount. In fact, a large number of iOS users are part of a class action suit that claims Apple's role as a monopoly is forcing them to pay more for apps. The US Supreme Court ruled in May that the claim could continue. Apple claims it simply distributes applications sold to iOS users by third-party developers. This position helped him win a unanimous decision by the US Court of Appeals on the ninth run in San Francisco. But the Supreme Court has decided that Apple is actually more than an app distributor and quotes the contracts it signs with these developers as evidence of that. sell their apps and not unreasonably ask them to contribute to the ecosystems that allow their applications to evolve.


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