The seven-time Super Bowl champion launches an NFT platform called Autograph this spring. It will bring together some of the biggest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collectibles, a Brady spokesman told CNN Business.
Autograph will also produce NFT with Brady.
Dylan Rosenblatt, co-founder and CEO of Autograph, told CNN: “Autograph will bring together some of the world̵
7;s most iconic names and brands with best-in-class digital artists to create and create an NFT and innovative community experience. from fans and collectors. “
NFT or wildcards are pieces of digital content related to the blockchain, a digital book system that supports cryptocurrencies such as Bitcoin and Ethereum. While these cryptocurrencies are interchangeable, which means you can trade one bitcoin for another identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership.
The excitement of interest led to some astronomical sales and attracted interest from celebrities. For example, a work by digital artist Beeple recently sold for $ 69 million at Christie’s. Rock band Kings of Leon released their latest album as NFT and the first tweet of Twitter founder Jack Dorsey, which sold as NFT for $ 2.9 million.
Brady and entrepreneur Richard Rosenblatt will co-chair Autograph. The company has also assembled a senior consulting team, including Apple SVP Eddy Cue, Lionsgate CEO John Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robbins and Paul Lieberman, Cameo CEO Stephen Galanis, Dodger of Warriors Peter Huber and DraftKings North America president Matt Kalish and Dawn Ostroff, advertising business director at Spotify, among others.
Autograph will also have interactive offerings such as live auctions, physical drops of products and a personal experience.
And if you’re wondering how much NFT could bring from the greatest footballer of all time, just look at this past weekend. The most expensive trading card in football history – rookie Tom Brady, sold for $ 2.25 million, beating a record purchase of $ 1.32 million last month from FitBit CEO and co-founder James Park.