(Reuters) – Amazon.com Inc.
live video streaming platform Twitch said Thursday that top computer gamer Ninja has returned to its platform more than a year after moving to Microsoft Corp.
Live Streaming Mixer service.
Tyler Blevins, known to millions as the Ninja, became a star playing the Battle-Royale Fortnite phenomenon and is one of the most watched computer gamers in the world.
Microsoft bought Mixer in 2016 in hopes of attracting millions of paid subscribers who want to watch live streams of their favorite gamers playing popular games like Call of Duty and Grand Theft Auto.
The video game industry has benefited greatly from the COVID-19 pandemic, as people play more games while staying at home and buying virtual in-game content across platforms, increasing sales in June by 26% to 1.2 billion. Dollars. This is the highest cost for June of more than a decade, according to research firm NPD.
Mixer, who had booked Ninja last year, struggled to overshadow the market leader Twitch, even though viewers on the web thrived under the blockade of the coronavirus. Microsoft’s Xbox division decided to close the live streaming service in June this year.
The ninja, who has more than 15 million Twitch followers, launched his stream today with the game “Fall Guys”.
Last year, Blevins was paid $ 1 million to promote Electronic Arts Inc.
Apex Legends, a move that helped the video game maker add 10 million registrations in the first three days, Reuters reported. (reut.rs/2DNS42V)
The gamer has previously aired with celebrities such as rappers Drake and Travis Scott, has sponsorship deals with Red Bull and Uber Eats, and often appears on Instagram and Twitter with footballers Neymar Jr. and Harry Kane.