The original SUV crossover SUV of the Toyota RAV4 arrived at the American showrooms in 1996. It was a world powered by beer, fax machines and dial-up modems. American Online was all rage, and the best-selling car in the US was Ford Taurus.
Fast forward 23 years, and the world has changed significantly. Everyday communications dominate smartphones, social media and WiFi. AOL is just the shell of my former self, and the same can be said of Ford Taurus, who has gone to the cutting block again.
Last year, Toyota sold more than 427,000 RAV4, making it the fourth-best selling vehicle in the US behind just the Ford F-Series, the Chevrolet Silverado and the RAM 1
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RAV4 is also the best-selling SUV segment, which accounted for approximately one in five cars sold in the US last year and rising at a rate of 11.9%, according to data collected from Kelly's Blue Book. The RAV4 is a direct competitor of Honda CR-V, Nissan Rogue, Subaru Forester, Mazda CX-5, Chevrolet Equinox and Ford Escape.
For 2019, Toyota introduced a completely new, fifth-generation RAV4.
Business Insider recently had the opportunity to spend a week with the prototype Toyota RAV4 from 2019 in Limited trim. The 2019 Toyota RAV4 LE starts at $ 25,500, while the average XLE, XLE Premium and Adventure models start at $ 27,300, $ 29,500 and $ 32,900. The top quality upholstery of the Limitations starts at $ 33,500.
The hybrid versions of RAV4 start at $ 27,700 for LE and move up to Limit Limited, starting at $ 35,700.
The all-wheel drive is available as an option of $ 1,400 for all plates, except for the Adventure and Hybrid versions available as standard.
With options and fees, our 2019 Toyota RAV4 Limited had a tested price of $ 38,565.
Here's a closer look at the 2019 Toyota RAV4 Limited: