Richard Barry, CEO of Tru Kids Brands and former world chief merchandising officer at Toys "R" Us, plans to open at least two Toys "R" Us stores this year, according to a man familiar with the plans Barry.
Tru Kids Brands owners won the Toys "R" Us brand rights last October. They took over other assets and brands of the former company, including Babies "R" Us, Jeffrey Giraff and Imaginarium.
"We will definitely go back in 2019. At least two stores," the man said, "the new stores will be smaller than the old Toys R" Us "and" experimental "stores, the man added. ] Bloomberg for the first time reports on Barry's plans
Barry unfolded his plans for Toys "R" at a recent Las Vegas conference, said Isaac Larian, the billionaire toy maker behind Bratz dolls and Little Tikes toys. "They are considering starting two stores and then going out of there. I hope they are successful, "he said." There is a need for an independent toy chain in the United States, whether it be Toys & Us or something else. "