In one of the most unexpected pieces of PS5 marketing we’ve seen so far, rapper Travis Scott has released a short commercial that looks very happy with the next generation PlayStation he owns.
The video begins with the participation of “key people who worked on various aspects” of the PS5, and eventually shows that Scott was kicked on the couch with PS5 DualSense in his hands. The person he does when the PS5 launches is what I imagine we will all look like on launch day. Look at this:
In an accompanying PlayStation blog, marketing manager Eric Lempel details the origins and strategy behind Sony̵
“I’m really happy to be able to show everything Cactus Jack has worked on with Sony and the PlayStation team,” Scott said of his partnership with Sony. “Most importantly, I’m excited to see how PlayStation fans and their families are reacting and I’m looking forward to launching some games with everyone very soon!”
Interestingly, Snoop Dogg revealed today that he was sent an Xbox Series X refrigerator by Microsoft. The Instagram post has since been deleted, but it looks like the two rappers may be involved in rival partnerships with Sony and Microsoft.
Take a look at our own breakdown of PS5 vs. Xbox Series X before the launch of both consoles next month.