- Facebook is expected to announce on Wednesday morning whether Donald Trump’s account will be restored.
- His allies told Axios that the social media platform was “essential” to the former president’s political future.
- Trump toyed with the idea of a presidential campaign in 2024, and Facebook is a key fundraising tool.
- See more stories on the Insider business page.
Tuesday night could be a sleepless night for former President Donald Trump, as he expects a decisive decision from Facebook on whether he can be replaced – a move he and his inner circle see as vital to a possible presidential campaign in 2024, according to new Axios report.
The social media platform is expected to announce its decision on Wednesday morning, after banning its site indefinitely in January, following the Capitol uprising, in which a mob of pro-Trump rebels stormed the US capital.
Proxies close to the former president told Axios that Trump̵
“Returning this account is essential only for its future political viability,” said an anonymous Trump source. “
Trump’s allies have admitted to Axios that circumstances may change before 2024, and he may eventually decide not to run. But they also said the former president had failed to be at the center of politics and “may not be able to resist running again”.
Although Trump fled Washington because of his Florida resort of Mar-a-Lago, he publicly advocated another presidential campaign and encouraged his supporters to donate to their own outside groups to secure Republican victories.
Following the Capitol uprising, Trump was also banned by his seemingly favorite social media platform, Twitter. But despite his late-night tweets and “covfefe-” as a Twitter meme machine, it was Facebook, more like Twitter, that played a central role in his previous campaign strategy.
According to Axios, Trump’s team spent nearly $ 160 million on Facebook ads in 2020, and its network is insatiably using the platform to mobilize its supporters in both 2016 and 2020.
Although he has publicly minimized the consequences of his exile on social media, Trump and his team are particularly eager to rebuild Facebook on Wednesday as they plan for the former president’s potential political return.
On Tuesday, Trump announced the launch of his new blog, “From the Office of Donald J. Trump, who appears to be offering the former president a Twitter-like platform for pouring out short messages.