Trump’s campaign has halted its digital advertising efforts to “review” its strategy, a campaign spokesman told NBC News.
The campaign official cited recent staff changes as a reason for stopping the purchase of advertising, according to NBC.
“With the change in leadership in the campaign, it is understandable to review and refine the campaign strategy. We will be back on the air soon, even more exposed Joe BidenJoe BidenTrump cancels ad purchases to review messaging strategy: reports Nunes refuses to respond if he receives information from Ukrainian lawmaker, meaning harm to Biden Poll: Many Gen Z voters say they see more political ads from Trump than Biden MORE as a puppet of the radical left, “said the campaign official.
Former Trump campaign manager Brad ParscaleBradley (Brad) James ParskaleMORE was demoted earlier this month as campaign deputy manager Bill Steipen took his place.
The campaign has spent almost nothing in the last two days on radio and television commercials and has not yet booked an ad for most of August, according to NBC. The media analyzed data from Advertising Analytics, a Virginia-based media intelligence firm.
The decision comes as the campaign also stopped buying ads in Michigan, a key swing state that the president won Hillary ClintonHillary Diane’s Rodham ClintonTrump campaign cancels ad purchases to review communications strategy: Poll report: Many Gen Z voters say they see more political ads from Trump than from Biden. Memory: Trump’s battles reshape the bitcoin card MORE (D) in 2016. However, the campaign still has a large amount of advertising coverage in the country, which was already purchased in September.
“The Trump campaign and the RNC have made unprecedented financial investments in Michigan already during this cycle, and thanks to their efforts, the Republican Party in Michigan has built the strongest and most advanced ground operation the state has ever seen,” said Laura Cox, chairwoman of the Michigan Republican Party. he told The Hill.
“We are confident that the president’s main commitment to Michigan will lead to victory in the Great Lakes in November – just like in 2016,” Cox said.
The president currently monitors former Vice President Joe Biden (D) in most national surveys and in many key swing states, including Michigan.