Charlie Bergen has long tried to sneak into the wireless business in the US. When his rivals had no choice, the billionaire behind them
John Leger, CEO of T-Mobile US Inc., called Mr Ergen at the end of May, after it became clear that T-Mobile's offer to accept
Mr. BERGEN was the company's most frank critic for the proposed $ 26 billion deal – a merger that will leave the United States with three giant mobile companies. But the Colorado diplomat also manages one of the few companies with air and know-how to create a new wireless provider to meet the Ministry of Justice's antitrust problems.
Two serious attempts to combine T-Mobile and Sprint over the past five years have already failed. His third attempt was already one year old
Mr. Legere, a fake performer known for the tweets who have fun with their competitors, was all over the phone. "Justice said we need a fourth bearer. We need to talk if you are interested, "recalls Mr. Ergen.
A former professional poker player and blackjack who was banned from casinos in Las Vegas, Mr. Ergen co-founded Dish in 1980, after starting his career as an analyst at Frito Lay, where he calculates how much Doritos should fill a bag. He and his partners are betting on their savings, bringing together $ 60,000 for the sale of 10-foot satellite dishes from the Denver store. He said his gambling experience helped to improve his business insight – knowing how to "win with bad hands." More than once, Mr. Ergen compares his business plans with an Indiana Jones movie in which the hero barely escapes. an infinite string of lethal threats.
He switched to large-size vessels and took over cable TV monopolies by cutting prices. His service now has 12 million customers across the country, and his Dish control suite is worth about $ 9 billion. (He is also chairman and the largest shareholder in a nursing company
, who manages satellites.)
The 66-year-old player plays by his own rules. He has led managers to share hotel rooms on trips to the company and has made a market survey with what he calls a Waffle House Survey by visiting shopping malls across the country and asking customers how they used their phones and watched TV.
– he still moves at the Giles in Englewood, Colorado, headquarters with lunch in a brown paper bag – is not always obvious these days. The billionaire often flew in a private plane and stopped making employees share hotel rooms on business trips, according to people familiar with the company.
n. A bachelor, whose main satellite TV service loses customers, admits he's starting to play behind. But he claims to give him an advantage. "Their heritage is a mixture. Their networks are scratched, "said Mr. Ergen, pointing to the green dress shirt. "We will be solid color."
The new Dish Network will be weaker than traditional operators.
Verizon Communications Inc.
there are nearly 120 million customers on mobile phones.
AT & T Inc.
and the expanded T-Mobile will have more than 90 million. They are among the largest advertisers in the country. They keep their subscribers offering unlimited data and bundled free subscriptions for services such as HBO and Netflix. All three are now running faster 5G services.
"How is a company without a record, with no wireless customers and untapped spectrum a more viable competitor?" Said Matt Wood, chief adviser to the free press group, who publicly opposed the deal with T-Mobile and Sprint  AT & T, Verizon and T-Mobile have built national networks for decades as they have acquired competitors or new licenses for the air. Now T-Mobile will spend years integrating Sprint's network and its customers. Existing companies updated the equipment hanging on cell towers and the software behind their services as they moved from 3G connections to faster 4G technology and now 5G.
Dish plans to build on T-Mobile while building a brand new, 5G-only network that can expand quickly and work differently. It also means that Dish should be able to quickly do it and work differently. For example, Mr. Ergen said, Dish will be able to offer on-demand pricing, such as charging less in the middle of the night. He also plans to focus on business, such as automakers, looking for 5G links.
"We'll get to somewhere after three years, which will take the other 10 years," he said.