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Twitch star Shroud follows Ninja to Microsoft Mixer



Former Counter-Strike: Global Offensive Pro player, Shroud is (or was) one of Twitch's biggest names. He has built a huge fanbase that includes more than 7 million followers on this platform and 5.5 million YouTube subscribers, displaying his exceptional skill in PlayerUnknown's Battlegrounds Call of Duty Black Ops 4 battle royale Blackout mode, Rainbow Six Siege and Apex Legends . His first Mixer stream will start at 8PM ET.

"Whether it was Counter-Strike, Apex Legends, PUBG or all the games in between, livestreaming allowed me to make a career of doing what I love," Schroud says in a statement. my passion and I owe my success to my fans who helped me get to where I am now. Mixer provides the flexibility to focus your attention around them. I am excited to join the Mixer community as well as continue to build relationships with both players and fans. "

Mixer deals for Ninja and now Shroud highlight an ecosystem exclusivity barrier similar to what happens in another streaming landscape between the likes of Netflix, Disney +, Hulu and Apple TV Back in August, for example, Twitch snapped Fortnite streamer Nicholas Nick Eh 30 "Amyoony, who made his name on YouTube.

The strategy may be starting to pay off for Mixer. While watch times fell 10.6 percent from Q2 to Q3, according to Streamlabs, the number of unique channels transmitted to the platform doubled over the same period from 1.95 million to 3.9 million. The total hours spent streaming the platform jumped from 11.3 million to 36.2 million.

Twitch confirmed to Engadget that as with Ninja's departure, current Shroud subscribers will receive a free one-month subscription to another channel, and their channel subscriptions will also not be renewed.


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