The label will appear as part of the account’s resume and will also be attached to their Twitter username throughout the site. Government accounts will feature an image of the flag and the “government account” label, while media accounts will have a podium with a microphone and a label that says “state-related media.”
The heads of state’s personal accounts will not receive the label, Twitter said, because “these accounts enjoy widespread name recognition, media attention and public awareness.”
A Twitter spokesman confirmed to CNN’s business that President Donald Trump’s personal account @realDonaldTrump will not receive the label, but @POTUS and @WhiteHouse will.
For starters, labels will only apply to accounts from countries represented in the five permanent members of the UN Security Council – China, France, Russia, the United Kingdom and the United States. Twitter said it would eventually expand to a wider range of countries.
“We believe this is an important step, so when people see an account discussing geopolitical issues from another country, they have a context for their nationality and are better informed about who they represent,” the Twitter message said. .
Senior state media officials, whom Twitter defines as “retail outlets where the state controls editorial content through financial resources, direct or indirect political pressure, and / or control of production and distribution,” will also receive a label. Officials for retail outlets such as the BBC in the UK will not be labeled, as Twitter believes it is state-funded but with editorial independence.
Twitter also said it would “no longer boost government media accounts or their tweets” through their referral and search systems.