"The political message gains reach when people decide to follow an account or retweet. Scope payment eliminates this decision, forcing highly optimized and targeted political messages to people. We believe that this decision should not be compromised with money, "he added.
"This decision is based on principle, not money, ”he says.
Zuckerberg reiterated his position on political advertising on Wednesday, highlighting how Facebook and Twitter diverge.
Without directly addressing Dorsey's announcement, Zuckerberg opened a call for Facebook earnings for the third quarter, stating: "we must be careful to accept more and more governed by the" surrounding political speech.
I think private companies are right to censor politicians or the news, "he said. Zuckerberg added that he would" continue "evaluating whether it was profitable to allow political ads on Facebook, but so far concluded that allowing political advertising was more the best choice.
Political This ad will account for less than 0.5 percent of next year's revenue, Zuckerberg said in a call, suggesting that despite the media controversy over Facebook's policies, the company is earning little in its financial position. of $ 17.38 billion in advertising, up 28% from the same period last year.
Political candidates quickly skipped the news on Twitter.
Brad Parskale, President Trump's campaign manager, called the Twitter move "a very blunt decision for their shareholders.
" This is another attempt at silence by the Conservatives, "he says in a statement," as Twitter knows the president Trump has the most sophisticated online program ever known. "
In a long series of tweets about Twitter's decision, Dorsey stated that" while online advertising is incredibly powerful and very effective for commercial advertisers, this power carries significant policy risks where it can be used to influence votes to affect the lives of millions. "
" Internet political advertisements present entirely new challenges to civic discourse: machine learning based on message optimization and micro-targeting, unverified misleading information and deep forgery. All with increasing speed, sophistication and overwhelming scale. "
Dorsey said the company will share more details on the policy of November 15 and will stop accepting political ads on 22 November.