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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ US https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Twitter will stop running political ads before the 2020 election.

Twitter will stop running political ads before the 2020 election.



"We have decided to stop all political advertising on Twitter worldwide. We believe that the political message should be won, not bought" Dorsey tweeted.

"The political message gains reach when people decide to follow an account or retweet. Scope payment eliminates this decision, forcing highly optimized and targeted political messages to people. We believe that this decision should not be compromised with money, "he added.

Twitter's Chief Financial Officer, Ned Segal, tweeted on Wednesday that the company made less than $ 3 million in political ads in the 201
8 cycle.

"This decision is based on principle, not money, ”he says.

The announcement comes amid intense scrutiny of the processing of political ads in the Silicon Valley. Social media companies, particularly Facebook, have been criticized for allowing politicians to run fake ads.
Dorsey's comments contradict him with senior Facebook ( FB ) executives, including Mark Zuckerberg and Cheryl Sandberg, who vigorously defend Facebook's policy of not fact-checking ads .

Zuckerberg reiterated his position on political advertising on Wednesday, highlighting how Facebook and Twitter diverge.

Without directly addressing Dorsey's announcement, Zuckerberg opened a call for Facebook earnings for the third quarter, stating: "we must be careful to accept more and more governed by the" surrounding political speech.

I think private companies are right to censor politicians or the news, "he said. Zuckerberg added that he would" continue "evaluating whether it was profitable to allow political ads on Facebook, but so far concluded that allowing political advertising was more the best choice.

Political This ad will account for less than 0.5 percent of next year's revenue, Zuckerberg said in a call, suggesting that despite the media controversy over Facebook's policies, the company is earning little in its financial position. of $ 17.38 billion in advertising, up 28% from the same period last year.

In a speech in Washington earlier this month, Zuckerberg said, "Given the sensitivity around political ads, I considered whether to stop to allow them at all. From a business standpoint, the contradiction is certainly not worth the small part of our business that they make up. But political ads are an important part of the voice – especially for local candidates, up-and-coming challengers and advocacy groups who may not receive much media attention otherwise. Banning political ads prefers families and any media. "
Some of Facebook's own employees took issue with these reflections in a letter sent to Zuckerberg and other company executives, which was reported by The New York Times earlier this week. They wrote: "Top politicians can spend new votes and stifle competition" on the platform.

Political candidates quickly skipped the news on Twitter.

"When we are faced with a choice between advertising dollars and the integrity of our democracy, we are encouraged that not once have the profits been won," says Bill Russo, a spokesman for Vice Presidential Campaign Joe Biden. Earlier this month, Biden's presidential campaign wrote to Twitter and other social media companies asking them to stop running an ad that falsely accused Biden of corruption because of his role in Ukraine's politics during the Obama administration.

Brad Parskale, President Trump's campaign manager, called the Twitter move "a very blunt decision for their shareholders.

" This is another attempt at silence by the Conservatives, "he says in a statement," as Twitter knows the president Trump has the most sophisticated online program ever known. "

In a long series of tweets about Twitter's decision, Dorsey stated that" while online advertising is incredibly powerful and very effective for commercial advertisers, this power carries significant policy risks where it can be used to influence votes to affect the lives of millions. "

" Internet political advertisements present entirely new challenges to civic discourse: machine learning based on message optimization and micro-targeting, unverified misleading information and deep forgery. All with increasing speed, sophistication and overwhelming scale. "

Dorsey said that Twitter would stop and stop publishing ads, which Twitter characterizes as ads that" advocate for or against legislative matters of national importance. "
In his speech in Washington, Zuckerberg cited ad serving as another reason not to ban political ads, "Even if we wanted to ban political ads, it is not clear where we would draw the line. There are many more ads on issues than direct elections. Would we forbid all health or immigration ads tion or the empowerment of women? "

Dorsey said the company will share more details on the policy of November 15 and will stop accepting political ads on 22 November. [19659023]
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