While we are used to things like studios is bought and paid for part of Epic’s Fortnite-drived crusade against companies such as Apple and Valve, the company spent the weekend buying something a little more unexpected: ArtStation, a site that anyone who has ever read ours Fine art feature will be more than familiar with.
After the death of CGHub in 2014, ArtStation appeared as the main on site for everyone working professionally in the entertainment business. So, if an artist has worked in video games, it is almost certain that they have maintained an ArtStation portfolio, which is why almost everyone Fine art the post will contain a link to the site.
So what does selling actually mean? For artists, as you would expect, given the developer-friendly prices of Epic elsewhere, they make a lot more money on the site through a huge reduction in sales fees (ArtStation there is a commercial element where people can sell things like training videos and photo reference packages), while ArtStation’s internal educational videos will be free for the rest of 2021.
For Epic, they will use the site’s popularity and structure to do much more with Unreal Engine, while for everyone else, ArtStation will “continue to work as an independent branding platform ”, which means that for most artists the appearance and functions of the site will remain exactly the same, at least for now.
There is more about the purchase here.