On Monday, the Prescott talks eclipsed the negotiations with Ezekiel Elliott, although Prescott was in camp and Elliott was not. on Elliott's negotiations, NFL Media (wholly owned by the NFL and thus partly owned by the Cowboys) reports that Prescott has rejected $ 30 million a year and is seeking $ 40 million a year.
The last half of this report was, frankly, #fakenews, PFT and others (including ESPN's Chris Mortensen) reporting that Prescott never asked for $ 40 million a year.
So why is this being reported? Assuming the Cowboys have leaked a figure to a partially owned media company, it looks like the Cowboys may be trying to make Prescott seem greedy and unwise, a risk move that may cut Prescott in the eyes of American fans the team. This could also enhance Prescott's determination to get what he wants, and he needs to go under the franchise tag every year, ultimately securing the freedom to go where he wants.
If true, it is astonishing that the Cowboys would feel compelled to take such an aggressive approach, but perhaps the Cowboys are outraged by their failure to finalize a new contract with any of three key offensive players who resist the notion that just being a Cowboy carries an intrinsic value that should make them accept what the Cowboys have to offer.
The report that Prescott reduced $ 30 million a year sheds light on the actual quality of the offer the team made. Although this number necessarily misses key factors such as guarantee and structure, it undoubtedly refers to a figure with new money. If the rejected offer averages $ 30 million a year on average for new money at a four-year extension, that means (given Prescott's $ 2 million salary in 2019) a total value of $ 24.4 million a year for signing five years.  Last year, 49ers quarterback Jimmy Garropolo signed a five-year, $ 27.5 million contract. If Prescott is worthy of this deal (and given his accomplishments with respect to Garoppolo, Prescott is), delivering that deal would currently result in a new average of $ 33.8 million a year.
Accidentally, Clarence Hill of Fort Worth Star-Telegram previously tied Prescott's claims to the tune of $ 34 million. There is no way to inflate the number for two months by $ 6 million a year, and there is every reason to consider Monday's report as proof that the Cowboys may feel as though they are on the ropes in those talks.
If so, the message to players trying to maximize compensation for their skills, abilities, and sacrifices is clear: Keep punching.