It should come as no surprise to hear that Cinemark and Universal dug up their own rugged theatrical window and the Premium VOD stock deal after what AMC signed in the big Hollywood studio in late July. Cinemark CEO Mark Zoradi, former president of the Walt Disney Film Group, understands the studio side of the balance and has been more flexible in creating a dynamic widow than Cineworld / Regal exhibitor №2, boss Mooky Greidinger.
Again, the Cinemark-Universal deal is not shocking, because Cinemark is already playing Uni and Focus titles in a shortened window of late, ie. Come on, play it, let it go, and Strange, in sync with AMC.
Universal Filmed Entertainment Group’s new multi-year deal with US No. 3 Cinemark calls for a 31
The horror comedy Blumhouse Body Swap “Freaky” takes $ 3.7 million, along with other photos № 1 during the autumn pandemic
The full terms of the deal are confidential and not disclosed, but here’s what I know from sources. About 10% of PVOD’s revenue for a title is set aside for an exhibition. Of this share, AMC and Cinemark receive 15% -17% of that, respectively (equivalent to between 1% -2% of the total PVOD pot, of which the main studio usually sells 80% in cash). So it works. AMC chief Adam Aron recently announced that he is calling for a shortened edition of Focus Cagilioner.
“We at AMC made more money with the PVOD theatrical combination than we would have exclusively in theaters with a 74-day window,” he said. Cagilioner it only grossed $ 531,000 at the local box office and scratched at how much more this strange film from Miranda’s directorial Sundance could do extra. Go figure. The film was not a purely PVOD play like Pete Davidson’s drama at Universal The King of Staten Island, according to which the sources earned 30 million – 45 million dollars.
“Universal’s 100-year partnership with exhibitions is rooted in the theatrical experience, and we are more committed than ever to the audience experiencing our films on the big screen,” said Donna Langley, president of UFEG, in a statement. “Mark Zoradi and the Cinemark team are exceptional partners, and Peter Levinson [Vice Chairman & Chief Distribution Officer, UFEG] has done a remarkable job on behalf of the studio in concluding deals that give us the confidence to launch our films, maintain the content pipeline, and provide users with the option they are looking for. “
Zoradi added: “We are extremely pleased to further strengthen our strong partnership with Universal as we develop the exclusive theater window. We believe that a more dynamic theatrical window, in which cinemas continue to provide a platform for launching scales for films that maximize box office and enhance the success of subsequent distribution channels, is in the common interest of studios, exhibitors and, most importantly, moviegoers. “
In honor of Universal and the safety net for exhibitors who intercept it during the pandemic, while remaining open, they are the only major Hollywood studio to offer a new tariff with widespread distribution. Uni was released in advance for a day and date with DreamWorks Animation’s World troll tour, which prompted Aaron to shout in public in the studio. But when cool heads prevailed, the shortened PVOD shared stream window for theater owners prevailed.
Universal owns film number 1 during pandemic last three weekends with Focus’ Let’s play and Let him go and Strange last weekend. Upcoming for Uni and Focus are DreamWorks Animation The Croods: A new era (11/25), focus Half-brothers (12/4), My whole life (12/4), World news (12/25) and focus Promising young woman (12/25).