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Universal inks handle Cineplex to shorten the theatrical window

The front door to the headquarters of the Canadian cinema company Cineplex Entertainment.

George Soka Editing iStock Getty Images

Universal has struck another deal with a large theater chain to cut the theater window from three months to just 17 days.

On Friday, the company announced it had reached a multi-year agreement with Canada̵

7;s largest movie theater chain, Cineplex, to allow three full weekends of theatrical exclusivity before being allowed to run on-demand video-on-demand video platforms.

The deal also stipulates that if the title has an initial gross weekend of $ 50 million or more, the film will be played exclusively in theaters for at least five full weekends or 31 days before being given to PVOD. The full terms of the deal were not disclosed.

“With audience fragmentation accelerating due to the growth of digital, streaming and cable cutting, as well as the unprecedented challenges facing our industry today, our relationship with the exhibition had to evolve and adapt to the changing landscape. of distribution, “Donna Langley, president of Universal Filmed Entertainment Group, said in a statement.

Universal has entered into similar deals with AMC and Cinemark, leading exhibitors in the United States, and is the only major studio to have reached such an agreement with exhibitors.

There are just under 600 cinemas in Canada, 165 of which belong to Cineplex. The common Canadian box office is included in the North American calculation used by the industry to determine the film’s success at the time of its opening and full cinema launch.

Universal has five theatrical releases planned for the remaining two months of 2020. “The Croods: A New Age” comes out on Thanksgiving, and the company has four titles in December: “Half Brothers”, “All My Life”, “News of the World “and” A Promising Young Woman. ”

Disclosure: Comcast is the parent company of NBCUniversal and CNBC.

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