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Verizon and Apple have announced a “5G Fleet Swap” to promote an upgrade to the iPhone 12

Verizon (NYSE: VZ) and Apple (NASDAQ: AAPL) recently announced a new program aimed at promoting mass adoption of 5G and phones that can connect to it – in particular, the recently debuted national 5G network of Verizon and iPhone 12, ready for 5G, if you are interested in investing in 5G, and the Fates of Verizon and Apple in the 5G race, in particular the new program can be a big deal.

5G value proposition for businesses

The new program, called “5G Fleet Swap”, is aimed at large organizations that use a mobile network in their operations. The specifics are quite simple: For companies that operate a “fleet”

; of smartphones for employees, free pre-trade is now available on all phones for the brand new iPhone 12s. The offer is valid for those companies that switch from another network operator, as well as for existing Verizon customers.

Four people stand by a wall using smartphones.

Image source: Getty Images.

The rationale is pretty obvious to Verizon. Until it finally debuted its national 5G network (lagging across the country) T-Mobile and AT&T), its focus in the 5G race was on business and fueling the “digital transformation” with its new super fast service with low latency but limited range. It is clear that large bills are still the main focus. In fact, in tandem with the joint release with Apple, Verizon also said that 5G was installed inside General Motors“New plant for the production of electric vehicles ZERO ZERO. Honey also uses Verizon for 5G at its new headquarters in Charlotte.

As well as boosting the growth of net new Verizon subscribers, 5G Fleet Swap could be great news for Apple. It is well telegraphed that iPhone revenues have been stagnant for several years. Apple is making hay from its service segment anyway, but 5G is an opportunity to push some expansion out of its flagship device. Reducing a handful of large enterprises to deploy the iPhone 12 on all employee phones can do the trick.

This could be big news for Apple’s enterprise software vendor Jamf 09.30 NASDAQ: JAMFalso – assuming that a number of companies include Verizon and Apple in their offer. More Apple devices for business is the main thesis for Jamf, so it is also worth mentioning after the first Verizon trading announcement of its kind.

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