Bob Eiger, CEO of Walt Disney Company
Scott Mill | CNBC
Verizon on Tuesday announced it will offer Disney customers a year on Disney + for free. The deal will be available to new and existing unlimited customers of Verizon, new customers of Fios Home Internet and 5G Home Internet, the company said.
The offer will land Disney + millions of early subscribers who can continue to subscribe beyond the first year, which is important as it will enter a crowded streaming market that includes Netflix, Amazon Prime Video, Apple TV + and HBO Max.
Netflix shares fell slightly when Verizon was announced.
Disney + will launch on November 1
Disney's Verizon deal is similar to Apple's offer for its streaming service, Apple TV +, which also launches early next month. Apple will give Apple TV + a year for free to customers who buy a new Apple product, including iPhone, iPad or Mac.
AT&T's WarnerMedia is expected to disclose pricing and provide details of its HBO Max service next week.
Verizon stated that customers will be able to activate and watch Disney + on any platform. Customers can register on Verizon's Disney + page.