WWE Chairman and CEO Vince McMahon commented on the drop in WWE TV ratings and what he believes they need to do to reverse ratings during the second quarter of WWE in 2020, calling on investors tonight.
Guggenheim Securities’ Curry Baker opened some of the questions for investors with questions and answers, asking Vince about the recent drop in ratings. Baker acknowledged that COVID-19 had affected WWE’s production and the product itself, and asked Vince how concerned he was about the issue of ratings and how WWE staff understood the cause of the decline. He also asked what strategy WWE should make ratings in the short term, given coronavirus constraints and long-term.
As in the past, Vince reiterated how important the audience member is to the WWE product.
“As far as ratings go, again, more than any other sport, our audience is certainly part of the program,”
Vince went on to say that some of the things the company can help bring back ratings include creating more compelling characters, inventing better storylines, and creating content that may be out of the ring, which is focused on Superstars and their stories.
“I can’t stand it, I think we can have more compelling characters, better storylines, new characters coming where we are right now, and more content that is not necessarily in the ring, but one that is focus on our personalities and their history outside the ring, ”Vince said.
Stay tuned for more news from the WWE Q2 2020 call. You can click here for Vince’s comments on Paul Hayman, Triple H and AEW ratings.