CNN – Traditional brick and mortar shops are not enough to stay ahead of the digital age. American buyers want a comfortable and seamless experience.
So Walmart and Nordstrom are building physical stores that do not actually sell anything. Both retailers create small centers in large cities and dense suburban areas so buyers can find online food and clothing orders. These new venues give them access to buyers who want their stuff to rush without slipping into regular big box stores or waiting for home delivery.
A shop outside Chicago in Lincoln, Illinois to cater for online pickups and customer deliveries. Customers drive to the designated parking spaces and the Walmart worker will load his boot with his order. consumables. Unlike Walmart's traditional super-center, however, customers will not be able to get inside.
The new location "enables busy customers to shop how, when and where they want," store manager Nicole Olson said in a message.
The new Walmart places share similarities with Nordstrom Local, a concept that Nordstrom first introduced in Los Angeles in 201
Nordstrom Local Centers are smaller than traditional department stores. They enable customers to make pickups and return and take advantage of Nordstrom's processing and sewing services. Nordstrom has three local stores in Los Angeles and will open its first two in New York in September.
Walmart and Nordstrom's innovations are the latest examples of how retailers are trying to create distinctive Amazon combat services. [BuyersBuyPumpShop
Retailers have been successfully expanding online pickup options in their stores in recent years.
Nordstrom offers a pickup at all of its more than 100 seats at a full price in the US, while Walmart is about to offer a pickup to more than 3000 of its stores by the end of 2019
Walmart Pickup Point and Nordstrom Local are another the way these traders are trying to take advantage of pickup growth, especially among the younger and richer buyers. 19659002] More than 15% of US buyers have already tested an online pickup and sales will reach $ 35 billion a year until next year, Cowen analysts said in a report. The ubiquitous evolution of the traditional market experience in the store, analysts say in the report.
The pickpocket likes buyers who want to take things and wait in the cash lines or interact with sellers on the floor, "Gathering orders from stores can also be faster than home delivery.
Walmart points out that its Lincolnwood center expands its ability to attract buyers to an area where it can "For one of its 178,000 square feet of jumbo shops
For Nordstrom, customers, who visit local stores spend an average of two and a half times more than regular customers, according to the company. Customers also tend to be younger and more frequent purchasers of Nordstrom than those who do not shop at Local. Jamie Nordström, president of stores, said in May.
The-CNN-Wire ™ & © 2018 Cable News Network, Inc., Time Warner Company. All rights reserved.