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Walmart Introduces Unlimited Food Delivery Subscriptions



Walmart aims to get a foot in the fresh food business.

The giant retailer is launching an unlimited subscription service for grocery delivery this fall.

The service will charge an annual membership fee of $ 98 for subscribers to access unlimited delivery for the same day.

The service will be available in 1400 stores in 200 markets. By the end of the year, it will expand to a total of 1,600 stores – or more than 50 percent of the country.

This move allows the nation's largest grocery to touch time-hungry shoppers seeking convenience at a time when Walmart is looking for an advantage as it competes with Amazon and others to expand fresh food delivery ̵

1; one from the fastest growing e-commerce sectors.

"We know this level of convenience resonates with our customers," said Tom Ward, senior vice president of digital operations at Walmart US. "If you need milk, bananas and birthday presents, this is a fantastic solution. "

Ticker Security Last Change % Chg
WMT WALMART INC. 116.02 -0.03 -0.03%
AMZN AMAZON.COM INC. 1,822.99 +2.44 + 0.13% [19659022] Food service will be provided by local stores and will require a minimum order of $ 30. With a one-day delivery, there is a four-hour minimum waiting period between ordering and delivery.

Buyers can also order online and pick up for free at their local store or border.

About 100,000 items, which include fresh foods and closets, as well as selected general merchandise such as light bulbs and basic toys, are eligible for food delivery and delivery.

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Walmart also offer a monthly subscription option for $ 12.95; Customers will still be able to pay a shipping fee of $ 7.95 or $ 9.95 for same-day delivery if they decide against a subscription service.

About two years ago, its key competitor, Amazon, purchased Whole Food Market Inc. and is now offering one-day grocery delivery to different cities. AmazonFresh, meanwhile, costs $ 14.99 per month and is available to Amazon Prime customers who pay an annual membership fee of $ 119 in select cities.

The Associated Press contributed to this article.


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