In an effort to get more people to download and use the app while shopping (read: not the Amazon app), Walmart encourages shoppers to download it before logging in to help navigate the store, search for more options online, and to pay once completed.
The redesign will be available in up to 200 US stores by the end of the year and another 1,000 by the end of 2021.
Shoppers will also notice that Walmart departments are more clearly organized and new, larger signs will be installed. Walmart (WMT) said the new signs were inspired by airports because they were “best-in-class examples of how to navigate large groups of people”, especially in light of a pandemic in which people flock to stock up on essentials. .
The redesign process began last year, before Covid-19, but includes features that people are used to, such as contactless payments. For example, customers can use Scan & Go in their app so that people don’t have to interact with others while paying. The redesign is inspired by customer reviews and can be changed depending on the response of buyers.
Walmart’s digital redesign is another way it handles Amazon, its biggest competitor. Earlier this month, Walmart + launched a $ 98-a-year membership plan that includes free shipping on items $ 35 and up, gasoline discounts and new payment instruments. The service starts in mid-September.
Its main business is groceries, which account for more than half of its sales. But groceries are a well-known low-margin business. So Walmart has been building on its clothing and home goods offerings in recent years. Just released a new clothing brand called Free Assembly, a collection of 55 pieces ranging from $ 9 to $ 45.
Rivals also succeed with their own clothing brands, including Target (TGT),, Amazon (AMZN) and even Costco (EXPENSES).