Walmart stores are “optimized” with redesigned aisles, self-test kiosks and application directories.
The retail giant is redesigning stores to reflect its online shopping experience in real life – and get more customers to download the app.
Walmart’s redesign will launch in 200 Supercenters by the end of the year and nearly 1,000 by the end of 2021. Retail customer chief executive and executive vice president Janey Whiteside says the redesign aims to streamline how large a group of people navigate in the stores. She was also inspired by airports, she said.
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WALMART EXPANDS MEAT PARTNERSHIP
“We were inspired by airport finding systems as best-in-class examples of how to target large groups of people,” Whiteside said in a blog post about the company on Wednesday.
“We have developed simple but careful designs to replicate these navigation efficiencies, which will help us move customers faster through the store.”
Signage will be updated for the exterior and interior of Walmart stores to guide customers, with a new store directory that encourages them to download the Walmart app while shopping.
In addition to contactless payment options such as Walmart Pay, stores will also have self-checking kiosks to limit contact between employees and customers. The retailer will have a Scan & Go option to allow customers to manage their own payment on demand.
“By creating a system that recognizes our in-app navigation from start to finish, we create an optimized omni experience for both customers and associates,” Whiteside said.
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Walmart’s experience in digital retail management comes as more and more supermarkets launch plans for stores that mimic online shopping. Amazon-owned Whole Foods launched its first online retail store earlier this month. And earlier this week, Amazon introduced Amazon One, a payment system for scanning palms in Amazon Go stores.