Good pleasure for PR:
Finally, this may be the end of the road for Sears.
Reports run out for more store closures and irregular corporate headquarters in Chicago. The outcome is the resolution of a steady decline, accelerated by recent filings and bankruptcy proposals.
Sears was once a retail king in America, with a catalog that could sell you a house and everything that goes inside it. Partly because of poor digital strategy – and other management solutions – the company's history may soon close all the doors.
A list of 77 stores that will be closed, distributed over the weekend and was obtained by someone believed to be a former employee who said of course includes Kmart-branded stores in the "majority". The list includes ten stores in Pennsylvania, seven stores in Michigan and five stores in California, as well as four Puerto Rico locations. Other reports say the number could be up to 100 stores with some closures, which start immediately and start by the end of the year.
The person who provided the list who wanted to remain anonymous said a friend who worked at one of the Ohio locations confirmed they had been notified of the closure.
When it comes time to close the store, it's important for communicators to share the news and be transparent, but first, take care of the stakeholders as employees.
Be prepared for news to leak to media outlets and have a ready answer, including a plan for what you will confirm to journalists.
Here are the most important stories today:
Walmart moves away from gun sales
The grocery chain whose stores include the location of last month's shooting in El Paso, Texas, has announced it will take action against violence with a gun. The company says it will stop selling ammunition or assault rifles, prevent customers from carrying open firearms in its stores, and lobby Congress for new laws on the origin and prohibition of assault rifle weapons.
The move is a major departure for the chain, which refused to indulge in sales and written communications in the month after the El Paso tragedy that took 22 lives.
CEO Doug McMillan wrote in a statement:
In Southaven and El Paso, our associates responded to anger and hatred with courage and sacrifice. Our immediate priorities were the support of our associates and the families involved and the cooperation with law enforcement. In parallel, we focused on the safety and security of the store. In addition, we have listened to many people inside and outside our company as we think about the role we can play to make the country safer. It is clear to us that the status quo is unacceptable.
What you need to know: Walmart is just the latest company to take a position on the political third line of gun laws. Dick's sporting goods made the news in March, announcing that he would stop selling firearms. Companies and their leaders are expected to weigh the issues that affect their users, and brand managers will not disagree with avoiding relevant topics. After a month of backlash, Walmart was ready to take a new position.
For content marketers in 2019, the written word is still the king.
In a report by HubSpot, content creators say they will primarily focus on written content. The video is still important, but less valuable than other channels, including email marketing.
However, almost half of many marketing budgets are spent on content, so make sure your creations are ready to stand out from the competition. – of which there will be plenty.
To learn more, read the full report.
Ariana Grande sues 21 forever for the lookalike model
The pop star says that the clothing company has turned to a model that looks a lot. after the partnership agreement collapsed, which she claimed was a violation of her mark.
Instead of paying Grande what he owed to use his likeness, lawyers told her that he was forever 21 " he just stole it from a launching misleading campaign through her website and social media platforms, mostly in January and February 2019, "taking advantage of the success of Grande's then-released album.
Grande sues the company for $ 10 million in total.
n an email statement to BuzzFeed News on Tuesday afternoon, a company spokesman said, "Forever 21 do not comment on pending litigation according to company policy."
Why it matters: bad news for a struggling retailer who revealed he was considering bankruptcy. However, financial problems are not an excuse for a bad campaign. For marketers who do not want to dispute, it is best to avoid creating visualizations that take up too much of the iconic pop culture figures, especially since these young stars are wizards on social media who control their personal brand very closely .
It may be forever 21 to think that every press is good publicity and ready to take the risk, but stars like Ariana have dedicated sequences that will not be kind to companies that lend themselves to their idols. Remember, the whole point of influence is that they influence – and can turn consumers against you.
Ben and Jerry released a scent to highlight the inequality in the American justice system. The new fragrance, called Justice ReMix, is an effort to raise awareness and enhance support for new laws and initiatives around structural racism and bias in the courts.
NEW ALLERATOR ALERT! Justice Introducing Justice ReMix, a new limited edition fragrance! We are partnering with @adv_project to create a flavor to support criminal justice reform and put an end to structural racism in our broken criminal justice system. Find it near you: https://t.co/HWkZOdRYVt pic.twitter.com/JrybfmeY40
– Ben & Jerry & # 39; s (@benandjerrys) September 3, 2019  The Ice Cream Company is no stranger to making political statements, but has also turned to a partner organization to help convey its message.
Ben and Jerry were highlighted on their website. its partnership with the Progress Project, a civil rights organization that tackles inequality and works for systemic change on democracy, voting rights and access to justice. Together, the partners are seeking to close Workhouse Prison, a facility in St. Louis where hundreds of people not convicted of a crime cannot afford to pay bail. Although blacks make up less than half of the city's population, 90% of the people imprisoned at The Workhouse are black.
Studies have shown that many consumers want their favorite brands to talk about issues that are important to them, and offering consumers social benefits with their purchase can be a great strategy for some companies.
However, some users do not want to shop with their policy up their sleeves – so make sure the topics you want to make a statement are relevant to your business.
Or just make sure you sell good ice cream.
Cathay Pacific chairman resigns
Hong Kong-based airline says goodbye to another top leader this week as the company battles unrest that has repeatedly stopped the airport. in recent weeks. This time it was President John Slasar. CEO Rupert Hogg left the company last month. Cathay Pacific said the move was "due to retirement," but a leaking internal note points to difficult times and pressure from mainland China, which has halted the company amid recent protests against
The New York Times reports:
In an internal staff memo viewed by The New York Times, Mr. Slosar identified recent weeks as "the most unusual and challenging times"
"I can appreciate that such instability could has raised concerns about the future it may hold, "he writes, but added that avio ompaniyata always been subject to business and geopolitical pressures.
"Every time we face challenging times, we come out stronger than ever," says the memorandum, "And I believe this will happen again, so have confidence. "
Why it's important: When declaring a leader to ship, transparency is key to creating the next leader and maintaining your organization's credibility. Know that internal notes and messages will pave the way for reporters and do an internal review to see what the story is likely to be when you make the changes.
Also consider the power of a good story. The supposed retirement will never face the intrigue of the ongoing crisis in your company. If you want to change the story, be prepared to tell a story that has some teeth.
We asked what metrics are important to you in social media, and
With social media companies that want to hide "likes" on what metrics in social media should we focus? #MorningScoop
– PR Daily (@PRDaily) September 3, 2019
Attributed sales ranked second and number of comments ranked third.
Results Believe Many PR Pros Debate is the Future of Communication Measurement: Binding Concrete Results to Your Efforts. Although impressions may be a place to start so you know if your message is facing a wide audience, with record low attention spans and increasingly skeptical users, just reaching a potential buyer may not be enough.
How can we push beyond awareness and publicity? It starts with what you measure.
What do you think of Walmart's big change in arms and ammunition sales? Do you think they did well with their announcement or would you do it differently?
Share your thoughts in the comments or online with the hashtag #MorningScoop.
What do you think about Walmart's new position on gun sales? Is it authentic and convincing? Would you do something different? Weigh with #MorningScoop .
– PR Daily (@PRDaily) September 4, 2019