Facebook co-founder and marshal Mark Zuckerberg on Thursday renewed the protection of the social networking business by claiming that interest-based advertising is different from selling people's data.
we need a service that is accessible to everyone, "Zuckerberg said in a statement published in the Wall Street Journal.
"The best way to do this is to offer services for free, which ads allow us to do." 19659003] 2018 was a terrible year for Facebook marked by a series of data and privacy scandals and concerns that the leading social network has been manipulated by foreign interests for political purposes.
Making relevant ads and less annoying involves understanding people's interests, according to Zuckerberg.
Facebook uses "signals" as pages that consumers like and share about them
"Sometimes it means people are assuming that we are doing things we do not," said Zuckerberg for business support with the social network with targeted ads.
"For example, they do not sell people's data, although it is often reported that we are doing it."
Selling consumer data would not only undermine substantial trust in the social network but would also counter Facebook's business interests, because competitors can use it to compete for advertising
Facebook also gives users control over the information used to target ads and allows them to block advertisers, Zukerberg said.
Facebook's criticism has included a social network that is used as a platform for spreading misleading or misleading information. This was the case during the 201
"Another question is whether we leave harmful or irritating content because it is engaging.
Facebook invests in artificial intelligence and adds employees dedicated to the disclosure of content that violates social networking rules.
The cost may affect its quarterly earnings to be released next week. 19659003] "The only reason the bad content remains is that people and the artificial intelligence systems we use to look at it are not perfect – not because we have an incentive to ignore it," he said.