David Jaff – the legendary creator of God of War and Twisted Metal – wants to know what the devil Sony thinks of his marketing of Death  Stranding which, in my opinion, many gamers have wondered. For those who didn't pay attention to Death Stranding in their upgrade to launch, well, let's just say that this is an anomalous marketing campaign and maybe that matches the flawless nature of the game, but outside to look at is a little strange to see from the Sony marketing team. As you will know, marketing around Kojima games has always been mysterious, but Death Stranding takes it to new levels at times, and so Jaffe wants to know what the hell is going on.
In a video called " Death Stranding Marketing: What Do They Think?!", Jaffe explains that when you come out as a game creator, you end up sitting with Sony's marketing team and smoothing out your marketing strategy . Jaff notes here that nothing is left to chance. In other words, the plans are very meticulous. "That s ** t is mapped to spreadsheets,"
says Jaffe, who delivered a game or two with Sony during his day.
"When I look at what happens to Death Step – and I'm more and more interested in every new thing they release since Death Stranding, so maybe that's good – but I know the general consensus from this trailer (the new Gamescom trailer at the top of the article) that they expose on Death Stranding even though I'm really liked, many people did not like this trailer. "
Jaffe continues, noting that many have expressed their confusion with the trailer as well as what type of game it is, which is not at all clear unless you do extra digging outside the trailer." So, I'm watching and say what marketing thinking is, "Jaff added.
At this point in the Jaffe video, one of the three things is suggested. The first theory is that when Sony struck a deal with Kojima, they agreed to convey the game marketing approach of the creator of Metal Gear Solid .
"Maybe Kojima p he just drank a little more than his own help, and thinks this is the kind of mysterious, weird ** that his hardcore lover loves, which I know I consider myself one of them, "Jaff said." Maybe he's like, "that's exactly what they love!" "Well, well, many of us love it, but you have to sell it to a lot more people."
The second opportunity presented by Jaffe is that Sony is aware of the slow-burning and intricate nature of Death Stranding that won't break out of the gate, breaking sales records. In this scenario, Jaffe suggests that Sony knows that the game is more esoteric than intrusive, and while it may be a game of the year experience, it is also not a game that lends itself to easy marketing materials.
“The worst case is the marketing of you sitting and walking, guys, what the f ** k are we doing with this f ***** g thing. & # 39; 90 percent of this game is what you see on screen right now (survey), "Jaffe added." I don't think so, Kojima isn't from ***** g moron. "
Jaffe claims that if Sony simply doesn't hand over marketing to Kojima, it's hard to imagine the trailers and promotional material shown so far are indicative of nothing good. In other words, there might be nothing more to the game, since some theorize, and thus Sony does not know how to market it. Jaffe does not personally think this is true, but he suggests that it is possible.
"I don't know, I'm looking at this and this thing may it's the game of the year, but to save her, she'll need word of mouth because it's a f ***** g weird person, "Jaffe adds." I love it, I'm excited ….. but if you tell me, "Hi Jaffe, you can play tonight ( Gears 5 ) or you can play tonight ( Death Stranding ), "Well, I don't know, it depends on my mood. I want to play both, t's right here ( Gears 5 trailer game) there is Walrmart, a Target mainstream success written everywhere. This ( Gears 5 ) is affordable, it's fun, it looks cool, this ( Death to Death ) hangs out in your dorm room after smoking some marijuana and sitting there and discussing the universe with your friends. This is a weird f ***** g game. "
Jaffe never comes to the third theory, but he notes that he thinks it's cool that we're in an industry that still makes this type of experience, and he thinks it's great Sony manages so weird and commercially risky
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