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Why Apple Announces New News Subscription Service – Motley Fool



Apple is (NASDAQ: AAPL) rumors that rumors of news are finally here. The technology giant presented its subscription signature on Monday for its Apple News application, which gave consumers access to hundreds of magazines and some of the world's leading newspapers.

The service, called Apple News +, is just one aspect of Apple's hard work of its segment of services, making its business less dependent on iPhone sales. But can the service gain significant traction with users? Current trends in subscriptions as a whole, as well as Apple's progress so far with the Apple News application, suggest that Apple's new ranking has significant potential.

Apple News + has an amazing opportunity to build an 85 million active users

Apple News + has an amazing experience with the Apple News + subscription service on MacBook Air, iPad and iPhone. In fact, according to comScore, the app has a larger audience than any news application in the US and the UK

In addition, Apple has announced in its latest earnings that Apple News reader has reached a record of more than 85 million active users per month during the holiday season ̵

1; and this is only in three countries as Apple has only served in the US, UK and Australia at that time

While the Apple News app is free, some users are probably already accustomed to paying for subscriptions via the app, users have been able to pay for subscriptions third-party news and access premium app content Apple News + may therefore be a logical addition for some users – especially considering how much is included in the subscription. Apple News + gives users access to over 300 popular magazines such as Vogue Magazine National Geographic and People . In addition, The Wall Street Journal Los Angeles Times and Toronto Star are among the newspapers that provide content for the service. 19659006] While Apple's early inertia with its news app and the irresistible value of Apple News + are already good reasons to believe the app will be successful, there is another major reason for the new service to flourish: digital subscriptions generally flourish

Apple's latest revenue, for example, Apple's CFO Luka Maistre said the company has received 360 million subscriptions in its service portfolio, which is 120 million more than the previous quarter.

and momentum in this part of the business, we now expect the number of paid subscriptions to exceed half a billion in 2020, "Maestri explained. "Our subscription business has become very large and varied, covering many different categories, from entertainment to health and fitness to lifestyle."

For a more specific example of a fast-growing subscription based on news, just see The New York Times (NYSE: NYT) . The growth of the company's digital subscription accelerated in the second half of 2018, with the total number of digital subscriptions reaching 3.4 million by the end of the year, which represents a 27% growth for the year.

It's enough to say that Apple News + seems ready to take advantage of a solid foundation in the Apple News application itself and strong inertia in subscriptions as a whole.


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