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Why Marlboro Maker Bet on Juul, Vaping Upstart to kill cigarettes



RICHMOND, Va. – The largest US tobacco company has made a $ 12.8 billion stake on a company whose stated purpose is to make smokers run cigarettes. Calculated Gambling: This move will help the Marlboro manufacturer to cope with the rapidly changing market. The risk: can accelerate its own decline.

Facing an accelerated decline in cigarette sales, Altria Group Inc. in December released billions in Juul Labs Inc. the market for electronic cigarettes.


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