“He’s been a man for centuries, isn’t he?” Wakeford told CNN. “Every year we look at what the spirit of the year is? What does Zeitgeist want right now? After a difficult year, we wanted to find someone to provide that balance of escape and comfort and inspiration. And we really felt that Mike did that. It doesn’t hurt that and it’s extremely hot. “
In addition to his good looks, Wakeford said Jordan’s activism behind the Black Lives Matter movement and his production company’s efforts to make Hollywood more reflective of our world helped him cement him as the sexiest man alive.
“It was a universal choice. We talked about what the world wants right now and what the world needs right now,”
Wakeford adds that choosing who gets the cover is “something very conscious,” adding that they are trying to think about what’s going on in the world and how readers might feel. “And then I think about Hollywood and the world around us through that filter,” he said.
As for the iconic “Sexiest” issue, the magazine’s employees held a photo shoot (with appropriate Covid-19 protocols) in front of Jordan’s home in Los Angeles, finding creative ways to photograph the other men who also made the list.
“So far we have collected 40 plus numbers from home, but we have been doing this since the first week of quarantine,” Wakeford said. “So it’s no longer a challenge to publish a magazine remotely. This is what we do. What you think is a challenge for Hollywood right now is to ensure that celebrities are available to shoot because a lot of them are in locked productions … they are not allowed to go out of production, bubbles, etc. .n. to shoot them. “
Wakeford is proud of the problem, which is now available on booths and online, and said he is “already thinking” about who can participate next year.