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Why the demand for cosmetic procedures is booming against the backdrop of the COVID-19 pandemic



“Before the pandemic, it was irregular to see your reflection as often as we are now with busy days in the office,” said Dr. Joel Lyman, founder of Elite Aesthetics.

Elite aesthetics.

Lip fillers, facelifts and skin rejuvenation.

Continuous video calls on platforms such as Zoom and more time spent at home have sparked growing interest in cosmetic surgery as people look for ways to look younger and fresher on screens during the COVID-19 pandemic.

Elite Aesthetics, MedSpa in Needham, Massachusetts, said it had seen a 20% increase in commitments booked since last year.

“We’ve found that patients are looking for treatment, like injecting, more than ever, as offices become virtual and scaling meetings become part of regular procedures, people see much more than their own reflection every day,” said Dr. Joel Lyman. founder of Elite Aesthetics, told MarketWatch.

“Before the pandemic, it was irregular to watch your reflection as often as we are now with busy days in the office,” Lyman added.

A recent study in the journal Facial Plastic Surgery & Aesthetic Medicine noted an increase in the number of patients, citing their appearance on Zoom ZM,
-1.09%
as a reason to seek care. Noses and wrinkles are the most common complaints caused by this phenomenon, which the authors of the study called “Zoom Dysmorphia”.

They also noted an increase in Google search trends during the pandemic of the terms “acne” and “hair loss.” The authors attribute this trend to the association of acne and hair loss with anxiety and depression, common psychological conditions during quarantine.

“We suspect that the trend may also arise from people who are constantly seen on video and becoming more aware of their appearance,” wrote Dr. Arian Shadi Kurosh of a Massachusetts hospital and one of the authors of the article.

The rise in cosmetic surgery is happening on both sides of the Atlantic as the industry body, the British Association of Aesthetic Plastic Surgeons, says its doctors have seen a “huge boom” – more than 100% – in the search for virtual consultations during the blockade. .

At the Cadogan Clinic in central London, general anesthesia procedures doubled in July and August, and there was a 26% increase in local anesthesia procedures in the two summer months compared to the same period a year earlier.

Bryan Mayou, medical director of the Cadogan Clinic, said the increase in treatment was due to several factors, including the accumulation of procedures as locking restrictions began to ease, increased inviolability of work from home for discreet recovery and more disposable income. people spent less money on holidays or outings during the COVID-19 pandemic.

“Increased exposure to video conferencing software – constant exposure to one’s own appearance – is also driving the increase in post-lock procedures,” Mayu said.

The Cadogan Clinic said the largest increase was in facial surgery, which saw a 10-fold increase in ear procedures, a 188% increase in fat transfer procedures / facelifts and a 78% increase in rhinoplasty.

Gerard Lambe, a cosmetic surgeon at the Manchester-based Reflect Clinic and a member of BAAPs, said he had seen a jump in the number of people calling immediately after the lock restrictions were lifted in May.

“In a typical year, the volume tends to peak in January, when people start the new year with new intentions. The growth we saw in June and July was bigger than this peak, because people wanted to freshen up for video conferencing and know they had time to recover at home, ”Lambe said.

He said there are a growing number of people who want to work on eye bags as well as other areas, including the chest and abdomen.

In September, growing demand for non-invasive facial procedures prompted BAAPS to warn the public not to fall victim to unethical marketing tactics that try to lure them into a “panic purchase” of plastic surgery as a quick solution after locking.

Mary O’Brien, president of BAAPS, said the operation was not a “pandemic pickup.”

“As the world becomes more virtual at this unusual time, we are active in addressing the challenges faced by patients to ensure that high standards of care and information are maintained,” O’Brien warned. .

“This is the reality of surgery and post-treatment that should not be lost in the virtual world,” she added.


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