Fans were greatly dismayed at the Marvel cinematic universe when media reported that Sony and Disney had reached a dead end about their deal with Spider-Man and going forward, Spider-Man will no longer be part of the MCU.
Fans cried out in horror, complaining bitterly that only Disney handled Spiderman properly, with the hashtag #boycottSony circulating on social media. However, this does not tell the whole story. This may not be a done deal yet.
How did Sony and Disney get together?
Disney owns Marvel Studios, and some people think this means Disney owns all the characters, but it's not.
Sony owns the rights to Spider-Man and related characters such as Venom and Green Goblin. Sony has made the most watched Spider-Man movies of the 2000s, directed by Sam Raimi and starring Toby Maguire.
Then Sony started fighting Spider-Man movies, like Spider-Man 3 is a financial success, but it is widely regarded as an artistic disappointment. Then came the reboot movies with Andrew Garfield, directed by Mark Webb, and those that suffered more or less the same fate.
By this time, the MCU has hit the ground to boost its most valuable assets, Sony will release Disney cast Spider-Man in their Avengers movies, starting with Captain America: Civil War .
Sony, for their part, will still have control over the Spider-Man films, though Marvel President Kevin Fage will be the guide to Homecoming and Far Away from Home both of which were huge hits and very popular.
Why Did The Deal Break Up?
According to Variety and other Hollywood commercial documents, the Sony / Disney deal will expire after Away from Home and it's time to renegotiate. With Homecoming and Away From Home Disney received 5 percent of its gross box office, plus merchandising revenue, and Sony the rest.
Disney wanted to increase its stake to 50 percent, which would in practice give them control. Sony said no way.
In general, fans said, "Ak! Only Disney and Kevin Feige are capable of making successful Spider-Man movies! They must be turned on or the hero ruined again! "
This does not take into account Sony's Venom and Spider-Man: Into the Spider-Verse without Disney input. Both were hits, with Spider-Verse winning an Academy Award for Best Animated Movie.
Sony will not give up all this. Kevin Feige or not Kevin Feige, no reasonable studio would want to give up so much control over their most valuable property.
There is still hope for Spidy in the MCU
As Forbes points out, history is not necessarily over, it says that Sony and Disney "know that public opinion matters too. No studio wants to be known as those , which ruined Speedy after fans finally got into the universe they've been wanting for decades. ”
This impasse may be a negotiating tactic to get Disney back on the table with a more acceptable proposal for Sony.
A Tumblr user called Waluigi notes, "They are also probably still negotiating, so Sony can make a deal, especially after idiots are everywhere beating (Sony) to prevent Disney from being greedy (which it wants Disney). "
If the worse gets worse and the partnership ends here, this is not the end of the world. Disney has more than proven that it can make good movies without Spider-Man, and Sony seems to be able to go with Venom and Spider-Verse.
In this regard, Forbes notes: "Both sides are better together. Spider-Man is an integral part of the history of the universe and the Marvel brand. He may survive on his own with the right creative team, but his five film cycle at the MCU has shown that he also takes advantage of – and adds to – a larger pantheon. ”