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Wrigley's chef's heir and former Chief Executive Officer of Patron are dealing with cannabis



And Surterra Wellness, the company in which Wrigley is the CEO, has just landed much of the capital to help achieve this goal.

The Atlanta Cannabis Company, a developer and retailer, has raised $ 100 million to support its rapid expansion into the US and the international cannabis industry. Among the investors involved in this round was Edward Brown, former CEO and president of Patrón Spirits Company, which produces Patron tequila and was sold to the Bacardi alcohol company last year.

Brown, who withdrew from Patron in December after 20 years, recently joined Surterra's board as CEO. With the latest infusion, Surterra has raised a total of $ 350 million and continues to "run" an executive team with profound experience in building and scaling up companies, Wrigley said. ̵

1; said Wrigley in an interview with CNN Business.

Sereira has a strategy with three directions: Accumulation of operations and licenses on existing cannabis markets; developing a "brand house" that could be sold globally; and advances in cannabis science and technology so as not only to disturb not only sectors such as the beverage industry but also the healthcare industry. This involves isolating various chemical compounds in the cannabis plant and targeting various health and wellness needs.

"I really believe in many ways that I'm building Wrigley's next company," he said. He believes Suterra may be even bigger than the multibillion-dollar gum and mint company from which he was president and CEO by 2006. Mars, a M & M and Milky Way sweater, bought the Wrigley for $ 23 in the spring autumn when Wrigley invested $ 65 million in the company and later took over as CEO. It has quickly grown from a Florida Canadian medical license holder to Florida to a multinational operator, a developer of a brand and innovator in science and technology.

Surterra signed license agreements with the company behind The Endless Summer, a documentary and singer Jimmy Buffett, to sell cannabis Endless Summer and Coral Reefer. The company also acquired operations in Nevada and Massachusetts and entered into a $ 100 million contract with a biotech firm Intrexon (19459014) XON based on fermentation-based cannabis cultivation technology.

Earlier this week, Surterra purchased Boston Molecular Infusions (Mi), a product developer focused on cannabis therapy, as a fine mist and supplements that provide a quick start and predictable dosing for cannabis-borne drinks. [19659004ThirdSearchdesignsfinancialinformationwriterswhichproductspeople


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