AMC Theaters is joining a handful of cinemas, allowing customers to hire audiences for private screenings – a growing trend due to the Covid-19 pandemic.
AMC allows the employment of up to 20 people. According to his website, rates start at $ 99, tax-free, and increase to $ 349 depending on the movie, the location of the theater and any other supplements such as food and drink. The AMC FAQ page lists renting a microphone to greet guests as an additional $ 100 fee while there is more time to enter an audience in excess of the standard 15 minutes will cost another $ 250.
This is part of the theater chain’s efforts to stay afloat this year, as the Covid-19 pandemic contributes to record losses in the industry.
7;s revenue fell $ 941.5 million, down about 22 percent from $ 1.2 billion in the same quarter last year, according to a June Security and Exchange Commission statement. In another file, the world’s largest theater chain may run out of money by the end of the year.
The company blames these losses for closing its cinemas to curb the spread of the virus.
“In line with these restrictions, all our theaters around the world have suspended operations until June,” the company said in a statement. “During this period, we do not generate any revenue effectively.”
Hollywood studios are also delaying the release of
movies like Wonder Woman 1984, a Warner Bros. movie. And the number of viewers using streaming services has increased significantly since the start of orders for a stay at home last spring. According to a Nielsen report, staying at home can lead to a 60% increase in current activity.
Jeff Bock, a senior analyst at entertainment research firm Exhibitor Relations, told CNN earlier this month that theaters would continue to be hit hard if those trends continued.
“We need to prepare for the inevitability that one or more of the big chains may not survive if this situation continues to unfold next summer,” Bock told CNN. “The number of cinemas that will be closed permanently will be directly proportional to how long it takes the United States to eradicate the virus.”
It is clear that AMC finds creative solutions to its financial problems.
The promotion is available in most states, except New York, Alaska and Hawaii.
Frank Palota contributed to this report.