YouTubers also worry that the change will affect the number of their views. Verification can affect the placement of YouTuber in search results, and losing it may make it difficult for fans to identify an authentic YouTuber channel. Losing a bookmark and the cache that comes with it can also affect how brands perceive YouTuber. "I used my check to stray from everyone else. It can affect my business, ”said Ms. Jones. "Either people won't think I'm legitimate, or they won't see me in the light they saw before. It will definitely affect my brand deals. "
YouTube stated that part of the reason it did not confirm so many creators was to make it easier for users to eradicate impostors. "Our new criteria give priority to the verification of identified channels that clearly need proof of authenticity. We are looking at a number of factors to determine if a channel meets these criteria, "the blog said. Prior to the change, each channel with more than 1
Creators interpret this as just another YouTube sign that seeks to become more corporate and abandon its roots. "If you've been watching YouTube lately, you can see," says Luc Miger, a 22-year-old YouTuber with 270,000 subscribers who was informed that he would lose his check, "the trend page went from all influencers to Jimmy Fallon, Vevo, professional music videos . "
YouTube is far from the only technology platform struggling with how to manage verification. Following the introduction of the public verification request form in 2016, Twitter later withdrew it in 2017. The company publicly stated that it was pausing the check, but continued to calmly verify users. Instagram also introduced a public review request form in 2018.
However, most users do not understand what the bookmark actually shows. According to YouTube, 30 percent of YouTube users misunderstand the meaning of a bookmark, associating it with content approval rather than an identity indicator.
Jason Urgo, founder and CEO of SocialBlade, a social media analytics company, said. that the changes on YouTube were not as drastic as they seem to the creators. "At the end of the day, what I'm guessing is trying to be in line with how other major social platforms handle the check," he said. "These platforms are harder to test." But, Mr. Urgo added, "it can be said that their relationship with artists is not as stable as it was years ago."
you will start making videos of it, ”said Mrs Jones. "Like" YouTube, why confirm me. "YouTube will definitely be called out for this."