Just as Instagram did with the reels, YouTube is releasing a new short-form video creator called YouTube Shorts, which the company hopes will pay a little attention to TikTok.
Reports of YouTube’s short video creation tool came out a few months ago, but now the company is launching an early beta in India. Like TikTok, Shorts will allow people to make 15-second videos that can be tuned to music. The music is available through a “music selection feature in the product,” a YouTube spokesman said On the edge. The selection tool “currently has 100,000 songs, and we̵
These videos will appear on the home page in a line dedicated to Shorts, the company announced today in a blog post. An example of how the shorts will appear can be seen below.
YouTube will try to get as many people as possible to use its new Shorts feature, and this includes new spots with “create” icons that will appear prominently in the app. The “Create” icon was released with the beta version of Shorts on Android, and plans to bring it to iOS devices soon. There is currently no forecast as to when the shorts may appear in other countries, including the United States, a YouTube spokesman said.
One of the factors in YouTube’s message that it tries to highlight for creators is the opportunity that YouTube provides. The site has more than 2 billion users a month, noting “we want to enable the next generation of mobile creators to also develop a YouTube community with shorts.”
“We’ve actually introduced stories on YouTube, and we’ve actually seen our creators really commit to the stories,” CEO Susan Wojciech told NBC News’s Dylan Byers in an episode of her podcast. “It would be an example of really short content. So we will definitely continue to innovate in all different form sizes, including really short form videos. “
The Instagram team seemed to have similar goals in mind with its TikTok clone, Reels, but the immediate response to the feature was not super positive. It is anecdotal that many of the videos that appear on Makari (from non-partner influential people and brands) I see are direct re-uploads of other TikTok videos. But, perhaps, Instagram was never the first video entertainment platform; It’s YouTube. The company hopes that given that people are already coming to YouTube for short video entertainment, Shorts will be another way to keep people on the site longer and get both existing and new creators to keep uploading. .