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Tencent partners with Nintendo on console games for the US



Chinese gaming giant Tencent plans to use its partnership with Nintendo to create more console titles for the US market, the Wall Street Journal reported, citing Tencent officials familiar with the matter.

Why this is important: Despite its hugely successful gaming business, Tencent's efforts in the US and European markets are mixed with its original titles, prompting the company to expand into these markets with the mobile version of well-established titles such as "BattleUnknown's Battlegrounds" and "Call of Duty." "

Details: Tencent aims to learn how to make console games from Nintendo game engineers and create console games using virtual characters from famous Nintendo titles, a Tencent official told the Wall Street Journal." 1

9659004] Tencent employees said they had modest hopes for sales of Switch Nintendo consoles, which Tencent agreed to help sell in China as part of a deal between the two companies Panies announced in April, explaining that Chinese customers were more accustomed to playing on smartphones and PCs.
  • Profit o The potential deal to distribute Nintendo games is also not high on Tencent's priorities because Nintendo titles are not designed to spur a lot of costs, a Tencent official said.
  • Context: Tencent tried a few years ago to tweak its popular mobile title, "Honor of Kings," a game that has taken many of League of Legends to meet the demands of the American public.

    • After changing a series of culture-specific elements that may have confused American players, the company rewrote the title as "Area of ​​Valor."
    • The rib is far behind its Chinese version, with only 120,000 downloads in the Apple Apple Store and Google Play in October, according to the analyst firm Sensor Tower. The honor of kings, by comparison, has been pulled more than 110 million times over the same period, according to statistics from Qimai.
    • In October, Tencent and its subsidiary Riot Games announced plans to release the mobile version of League of Legends in 2020.

    – This article originally appeared on TechNode.


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