With Amazon and Microsoft raising large portions of the cloud market share, Google Cloud plays catch-up.
However, ever since former Oracle veteran Thomas Kurian took over the reins as CEO of Google Cloud, it has expanded on its ambitions.
He hired a new leader, Robert Enslin from SAP, to lead sales, customer operations and partnerships. At the time of its last earnings call in July, Google revealed that its cloud business has an annual revenue growth rate of $ 8 billion, even as Google CEO Sundar Pichai said Google Cloud plans to triple its sales through the next few years.
On top of that, Google Cloud recently made changes to its sales organization to reach larger customers and reward high-performing sales staff. It even makes some big acquisitions, such as the $ 2.6 billion acquisition of data analytics startup Looker.
Google Cloud also launches more products to take care of businesses. For example, Anthos, a hybrid cloud product, is launched ̵
It also launches products to enter specific industries such as retail. Some analysts say that these changes to Google Cloud, which appear to be occupied by Oracle, could lead to a cultural clash.
"Today, the Google Enterprise division is much different than it was a few years ago, as it continues to change its attitude towards understanding customer needs and meeting the customer where the customer is," David Smith, an excellent VP An analyst at Gartner writes, "The new bold leadership in Google Cloud allows you to focus more on the opportunities that leverage synergies between its cloud business and advertising and marketing."
to appoint your best sellers on p continue to search for the largest customers, but Google officials say that it hinders the progress of current merchants
However, experts say Google Cloud plays to its strengths. Some of its benefits, customers say, are its Innovation: Another is rooted in Kubernetes, a cloud-based large-scale application startup project started by Google engineers and also partnered with smaller companies that built their business around open source software.
Jeb Soo, Vice President of Advanced Technology at Atherton Technology Research, says it is possible for Google Cloud to reach $ 18-20 billion in annual revenue by 2020.
"I think what Thomas Kurian and his team they are aware that it becomes difficult to beat AWS and Azure over the public cloud and public infrastructure, "Su told Business Insider. "However, they are aware that even before joining Google, there is great technology … It's all because of Google's experience in crawling the web and handling this massive scale of data, so Google is very strong in this area. They are positioning Google's cloud offering to industry-focused solutions. "
As Google Cloud aims to become a larger cloud player, these are the 12 executives who lead the charge.